ihop new logo

Image via Adweek

I’ve never been to an IHOP, but something about the International House Of Pancakes seems like it would make me (and just about anyone) really happy.

There are pancakes and coffee and sweet diner-style booths. I mean, what isn’t there to love?

Many foodies (probably including myself) can contest that there are maybe a million other better pancake spots (which may be why the chain didn’t fare so well in New  York City), but IHOP certainly doesn’t make us mad. Mad is how I feel when you order a burger at like…. a McDonald’s and it’s grotesque in comparison to something like Shake Shack or In-N-Out. Pancakes are hard to be mad at. Just douse in sugary syrup and you’ll be good to go.

ANYWAYS, end rant. This is the exact feeling IHOP is trying to convey with their brand new logo.

Apparently, the 57-year-old chain was much overdue for a rebranding after having their most recent logo stamped on everything for more than 20 years.

Now, however, they’ve got some new duds by the folks over at Studio Tilt by 360 Architecture and I’ve got to say… I l*love it*.

Instead of the old time-y picture frame-esque logo, they’ve stripped it down to the bare minimum. You can see the same typeface in a blue color with a curved red line under the O & P – unless you can’t see it, it’s a smiley face! YES! This does make me happy.

Why the change? Marketing Vice President of IHOP, Kirk Thomspon, stated:

” We believe this new logo captures the essence of the IHOP experience, which consistently delivers our guests not only craveable food, but also great memories shared with family and friends.”

Aw, who wants to go to IHOP with me now?

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What do you think of the new IHOP logo?