If we could share one thing that motivates us the most to venture out into the world as often as we do, it would certainly be food.
Now, multiply that times a billion when it comes to free food.
Naturally, we were intrigued to find out that Pret a Manger’s CEO, Clive Schlee, shared that he was all about giving away free food regularly. We already are fans of Pret, so finding out they they honor the “sharing is caring” saying is making us love them that much more.
While many food chains – both large and small – offer loyalty cards, Schlee didn’t want to spend a whole lot of cash money on the program. Instead, the method behind the madness (of free food) is much simpler – allowing the staff to hand out free food or free drinks to anyone they fancy. He says of the tactic:
“They will decide ”I like the person on the bicycle’ or ‘I like the guy in that tie’ or ‘I fancy that girl or that boy’. It means 28 percent of people have had something free. It’s a nice, different way of doing it.”
While some may say that it makes no sense, we kind of have to agree with its potential and prevalence. By knowing that there is potential for free items, you will be more likely to go back and check your hand at what one tweeter called the “food lotto”.
In addition, if you do receive something for free, you will undoubtedly just feel good and want to go back.
As a matter of fact, one day many moons ago as I was looking for something quick to eat before a night of debauchery (I know, I am very classy), I walked into a Pret for a quick sandwich. It was about 8 or 9 and the store was clearly quieting down for closing time. I grabbed a sandwich and juice and noticed that I was charged only for the water. I asked whether the cashier had made a mistake and he shockingly said no! Free dinner?! That was enough to make me giddy and keep coming back – even if I didn’t always get free stuff.
It’s genius, really.
So the next time you’re at a Pret, give a provocative wink and be extra nice because you never know just what you might receive in return (and good karma).
Have you ever received free food at a Pret a Manger?